Apple's Evolution! Take a Look!

I was thinking the other day about when I was younger playing on my old Macintosh computer back in the 1990’s. I remember playing computer games on old floppy disks. I can also remember when the Hard disk came out and replaced the floppy disk. It is hard to believe that we have come so far in roughly only 20 years time.

If you think this is intriguing, you need to take a look at this website that showcases the evolution of the apple company. This website literally goes through every single computer that the company has ever created.

For instance, take a look at some of these desktop images that have evolved over time from the early 1990’s.

Apple IIGS – 1986

I remember having this computer when I was a child. It was literally my favorite computer.

Macintosh Classic – 1990

This next computer incorporated the innovative technology of the hard disk; a smaller and more compact version of the Floppy Disk.

Macintosh Color Classic – 1993

This was another computer I had the privilege of using.

iMac G3 Tray-Loading, Bondi Blue – 1998

Everyone can remember the iMac. I still have one in my basement. Also, this computer had CD technology available. It took away the tower effect and put it into an all-in-one unit.

iMac (Intel Based) – Aluminum – 2007

If we jump 10 years into the future, this is what the newer version of the apple computer looks like.

As you can see there has been a significant amount of innovation regarding the computer in the past 20 years. I can only imagine what the future holds for Apple 20 years from now.

TV vs. Internet Commercials

With the increasing number of younger individuals venturing online and watching less and less television, marketers are trying to develop a new way of reaching their intended target audience. An article from the E-Commerce Times entitled, Online Commercials: New Life for an Old Model?, discussed the issue of television being a form of lean-back medium, while the internet is a form of lean-forward medium. While people watch TV, they tend to be very passive; however, when people are online, their hands hardly let go of the mouse. They remain in control 100% of the time.

To try and capture the attention of these younger individuals, marketers are trying to think outside the box from the traditional commercials that appear on television. Some of these creative ways of thinking outside the box are visible through their use of ‘Webisodes’ and corporate videos.

For those who are unfamiliar with the concept of Webisodes, they are ‘a series of online videos that tell a story and have characters, and they encourage viewers to return repeatedly to a site to see how the story progresses’ (E-Commerce Times, 2009, para.15). Corporate Videos are brief films that appear on the company website and provide younger audiences the chance to listen to information about the company instead of having to read it.

The main goal for marketers is to have their video go ‘viral’. The more viral your video is, means the more people have viewed it. If your number is over 1 million, then you are doing a darn good job. Marketers strive for having their videos go viral, and some consider it to be the gold standard when it comes to online marketing. This is accomplished through the use of social media tools such as Facebook, YouTube, and Twitter. Essentially, they are creating a buzz about the intended brand for the prospective consumers.

Link to article.